Katie Leuw
Recruitment Marketing Specialist
Freelance Marketing That
Feels In-house
I help recruitment businesses, assistants, founders and community-led organisations grow through marketing that feels human, clear and commercially impactful.
With over 6 years in recruitment marketing and 6 years as a casting TV producer, I combine creative storytelling with data-led strategy to build marketing that connects and delivers measurable results.
My work spans marketing strategy, content, email marketing, events and community building, from fractional marketing support embedded within teams to focused strategy sessions that unlock clarity and confidence.
At the heart of it all is the same goal: helping people and businesses be seen.
Highlights
Delivered over £1M in revenue directly attributable to marketing activity
Fractional Head of Marketing support for recruitment businesses
Led brand positioning and EVP development projects
Planned and delivered marketing campaigns, events and community initiatives
Produced video content and coached teams to build camera confidence
Strong focus on data analysis, reporting and optimisation
My services
Recruitment Marketing Strategy
End-to-end marketing strategy tailored for recruitment agencies.
Email Marketing & Automation
Proven success: 35%+ open rates, £1M+ ROI via Bullhorn automation.
Content & Social Marketing
LinkedIn, social media, and website content that connects with clients, candidates, and internal teams.
Why Work With Me?
You won’t just get ideas - you’ll get impact.
I care about making sure what we do works. Every campaign, post, and plan is built with ROI in mind and while I work freelance, I treat every client like I’m right there with you. Collaborative, committed, and always invested in your success.
Client's Love
Katie has helped me with some marketing for my business and upgrading of my logo. I highly recommend Katie. She is really friendly and professional and I’m very happy with the designs she has presented me with. Thank you!
Steph Helme
Owner
SH Beauty & Makeup
Client's Love
"Katie masterminded how we would launch my new Germany division, from the social media, to the platforms that would be most valuable, to connecting with brilliant contacts in Germany who have helped immensely to educate us on cultural awareness and adapt our service to the market."
Jacqui Hauser
Client's Love
"It’s been nothing but amazing working with Katie on executing marketing content. She has great ideas, is very easy to communicate with and always open to collaborate. She knows exactly where others strengths are and supports them in their growth. A gem to have on your team!"
Vanessa Krchova
Free e-book
3 steps to adundance
In this e-book you will find the 3 habits that I’ve been applying to all areas of my life and that gave me the ressources to start my business and move abroad to live my dream.
About me
Katie Leuw
With over 10 years of experience, I started my career casting some of the UK’s most talked about reality shows including Too Hot to Handle and First Dates. It taught me how to understand people, and how to capture their attention.
After moving into recruitment, I found my passion in marketing. For over 5 years, I led in-house marketing at firms like Remedium Partners, and Joss Search, working in fast-paced industries where performance is everything.
One thing became clear, when sales and marketing work together, magic happens. I know the pressure, the pace, and how to deliver marketing that founders and
sales teams can be proud of.
I’m warm, collaborative, and focused on results.
Marketing ROI isn’t a buzzword to me, it’s how I know we’re winning.
